For anyone familiar with buying or reading reviews of wine online, Vivino is not a new name. They’re the internet’s largest wine marketplace, connecting users to local shops that can deliver the bottles they desire. But as numbers can confirm, most people don’t buy wine online—citing a lack of personal knowledge and confidence in picking the right bottle. In fact, under 5% of wine purchases …
Vivino’s User-Compiled Data Catalogs Millions of Wines