Western Rise Outdoor Apparel

A new brand for mountain enthusiasts with distinguishing water-repellent technology to keep dry when fishing to hiking

As both a fishing guide and ski instructor in Vail, CO, Will Watters knew that the mountains offered more than just one specific sport or experience. Along with his girlfriend (who would later be his wife), a fellow ski instructor in the valley, Watters wanted to design clothing that encapsulated the diversity of mountain life. The resulting new brand, Western Rise, launches with their debut …