Tag: Westfield

The Oculus’ First NFT Exhibit, “Women In Web3: Her Dreams Realized”

500 screens in 17 Westfield locations, including the NYC icon, boldly display the work of five women artists

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The expansive white walls of New York City’s Oculus now glow with striking science fiction fantasies, compelling portraiture and lighthearted illustrations that compose the distinct building’s first NFT exhibit, Women In Web3: Her Dreams Realized. Showcasing five women artists, the exhibit is the inaugural show hosted by Oculus operator Unibail-Rodamco-Westfield‘s new platform, The Drop at Westfield. With Her Dreams Realized, Westfield (as the entity is referred to) thoughtfully …

Exploring FordHub at Westfield World Trade Center

We speak with Elena Ford and Michele Silvestri on the automaker's experiential destination

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NYC’s Oculus, known officially as Westfield World Trade Center, might seem like an unlikely place for Ford‘s experiential retail space, but defying expectation is exactly what the auto brand is going for as they transition to being a mobility company and not just a car manufacturer. Elena Ford, Ford’s Vice President of Global Dealer and Consumer Experience, along with Michele Silvestri, the EVP and Global …