Specialty Coffee Association of America’s New Coffee Flavor Taster’s Wheel

A detailed lexicon infographic created in collaboration with World Coffee Research

20 years ago, the Specialty Coffee Association of America (SCAA) introduced a coffee taste flavor wheel that would provide a standardized language for everyone from farmers to baristas and even those curious about what they were sipping. It was a visual guide that allowed deeper access to what was at play in every cup. Since its initial release, climates have shifted and growing has changed. …