Xetum Kendrick Collection

Modernist automatic movements made in the spirit of the California sun

Jeff Kuo founded Xetum to create watches with fresh, California-inspired, modern design and old school Swiss craftsmanship. Launched in 2009, the watches are immediately recognizable, marked by unadorned, lugless cases and simple dials. Inspiration for the aesthetic is directly drawn from aviation instruments and modernist architecture—an ideal marriage of interior complexity and exterior calm. Today, 2 April 2013, Xetum introduces the Kendrick Collection, inspired by …