Cool Hunting Video: Juice Press

Behind the scenes with New York City's juicing giant, brazenly bringing healthy drinks to the masses

In Manhattan’s West Village, Juice Press founder and CEO Marcus Antebi gave us an exclusive tour of the company’s juicing headquarters. Starting out as a small, neighborhood business in the East Village, Juice Press has grown to have 14 locations, from Brooklyn to the Hamptons. Antebi provided insights about the company’s cold-press technique, and how they manage to maintain an unorthodox marketing technique as Juice Press enters the mainstream.