Tag: 501s

Levi’s Celebrates the 501’s Birthday With a Documentary

The fourth episode shines a spotlight on its immense influence in Japan

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To celebrate the 501’s birthday, Levi’s has created a documentary—released in several parts—about the iconic jeans. The fourth episode highlights the 501’s immense influence in Japan. Narrated by Craig Stecyk (aka C.R. Stecyk III, a surf and skate pioneer whose life was portrayed in “Dogtown and Z-Boys” and “Lords of Dogtown”), the film features Nigo of BAPE, Shinsuke Takizawa of NEIGHBORHOOD, Erik Brunetti of FUCT, …

Levi’s® Product Icons

The Western, The Trucker and 501® jeans create a look that's iconic, classic and timeless

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Advertorial content: Levi’s® impact is indelible and the identity they’ve developed represent a universal timelessness. The world-famous brand’s three icons—the Western, the Trucker and the 501® jeans—remain fixtures; applicable to any style, every year and every season. Never has one brand been so frequently refreshed across wardrobes. The iconic role that Levi’s® has developed in the world of apparel over the last 140 years begets …