Fender’s American Original Series

We speak with Fender Senior VP Justin Norvell about the nostalgic range of guitars

by Michael Raver Fender has unveiled a new line of guitars with a super-slick take on classic guitar design: the American Original Series. Inspired by their most iconic models from the 1950s, ’60s and ’70s, the collection of 11 new electric basses and guitars are all made in America. This nostalgic collection boasts all of the muscularity and elegance that has kept Fender at the …

Fender Play

The new online educational platform hopes to make learning guitar a lot less frustrating

Guitar, bass and amp manufacturer Fender wants to build lifelong relationships with their customers—and they’re working toward this by providing useful services to make sure new guitar owners don’t become “it’s-somewhere-in-the-closet-or-underneath-my-bed” owners. For example, Fender’s guitar and bass tuning app for iPhone and Android, launched in the past year, grew a loyal fanbase not only because it’s free, but also because it doesn’t require any …

Fender’s ModShop Offers a Custom Experience with Digital Ease

A few clicks is all it takes for a unique, made-to-order guitar

Musicians tend to develop special relationships with their instruments. Though some rockers famously trash their gear after shows, many cherish particular pieces of equipment for decades. Eric Clapton once wept after selling one of his prized six-strings at auction. Keith Richards is said to own more than 3,000 guitars. Whether it’s one of many or the only one, every guitar is special to the person …

Watch a Cardboard Guitar Come to Life

For their latest experimental project, Signal Snowboards—a company known for previously building a skateboard, push bike and surfboard from cardboard—has ventured into the music world. Teaming up with Fender and Ernest Packaging, they built a custom Stratocaster guitar completely from the paper product and then passed it around to factory workers and musicians to test it out. Watch the cardboard guitar come to life at …