Hasselblad Continues to Reshape Medium-Format Photography

From the dynamic X1D II 50C camera to the future-defining CFV II 50C digital back and 907X camera body

Hasselblad‘s latest series of releases and announcements succeed two-fold. As the brand improves upon previous products—like their groundbreaking X1D mirrorless medium-format camera from 2017—they also reinvent the potential of their historic camera roster. With the less expensive X1D II 50C, consumer feedback powers a second-generation model. For both the CFV II 50C digital back and 907X camera body, past and future collide for unexpected functionality. …

X1D Field Kit

Inside a heavy-duty Pelican carrying case, the Hasselblad X1D field contains just about everything a photographer could need for various photographic conditions. In addition to the X1D-50c body, there are three XCD lenses (30mm, 45mm, and 90mm), outdoor-centric gear including straps, extra batteries and cleaning equipment. It’s a comprehensive mirrorless, medium-format starter kit that’s both sleek and portable.

Onewheel+ and the Hasselblad X1D, an Unlikely Pairing

We photograph the latest self-balancing board in the desert with a medium-format point-and-shoot

Off-roading with a “hoverboard?” Outdoor action photography in lowlight with a Hasselblad? None of this makes sense, but we tried it anyway. When the original OneWheel launched in 2015, we took it for a spin on the Las Vegas strip and fell in love with the floaty feel and precise maneuverability. Their latest version, the OneWheel+ has refined that feel with an upgraded electric motor, …