Driving the Rubicon Trail with BFGoodrich

Learning what makes the famous trail both challenging and beautiful

  By design, rock-crawling isn’t an activity for the meek. It’s dangerous, it’s unpredictable, and it’ll test every ounce of your skill behind the wheel. Of course, that’s exactly why people the world over love it the way they do. Even the most modest trails require tact and skill to traverse, and all that is said and done before anyone spends a cent on a …

Song of The Car: AEV JK350 Wrangler

We test the off-road vehicle on a muddy December day while listening to rip-roaring American rock

We owe off-roading to the Russians. In 1904, Tsar Nicholas II hired French military engineer Adolphe Kégresse to head the Court Garage in St. Petersburg. The harsh wintry elements inspired Kégresse to outfit a Mercedes 32/45 with the first halftrack, thus inventing the first all-terrain vehicle. For extreme off-roading devotees, basic four-wheel drive doesn’t cut it. When it comes to next-level conversions, the brawnier, the …

Ben Bowers

A personal guide with a modern take on geek chic shopping

Sponsored content: What began as a digital dog-ear for products of interest has quickly evolved into one of the leading lifestyle guides for men. Aptly named Gear Patrol, the online magazine is a go-to guide for gear aficionados and design-minded urban adventurers. Recalling the sleek presentation of catalogs interspersed with the conversational tone of its original series, founders Eric Yang and Ben Bowers have created …

Jeff Carvalho

Curated style draws from old school roots to create new media culture hub

Sponsored content: Jeff Carvalho has been at the forefront of new media since the Internet’s golden age of staking out the digital frontier. Drawing on a DIY ethos rooted in indie zine culture, Carvalho has combined deft tech skills with a spot-on curatorial sensibility that has placed him above the curve in trend forecasting. He distinguished himself as an early adopter in new media marketing …

Linda Nguyen

Our interview with the founder of LOVE + MADE

Sponsored content: Linda Nguyen and her partner, Tammy Le, are the heart and vision behind LOVE + MADE, the fashion-forward lifestyle brand and events and marketing company. Since 2007, LOVE + MADE has been leaving its mark with a signature style of pop aesthetics in designing for such high-profile clients as Vans and WeSC. Cutting her teeth at Obey, Shepard Fairey’s punk-infused streetwear line, Nguyen …