Interview: Mitja Borkert, Lamborghini’s Head of Design

We discuss balancing fandom and being responsible for creating the future of a truly iconic brand

Mitja Borkert has his work cut out for him. The young East German designer has been charged with envisioning the future of Lamborghini, one of the most visually iconic brands on the planet. If you utter the word supercar, it’s quite likely a raging bull will spring to mind. Cars like the Miura, Countach and Diablo have not only shaped the concept of what a …

Test Drive: Lamborghini’s Huracan Performante Spyder

A study in power, composition, and elegance—to orchestral effect

If you’re in the market for a new best friend, it could be worth checking out the $308,859 Lamborghini Huracan Performante Spyder. Like a loyal companion, it builds you up, encourages you to take chances, and convinces you that you’re a better driver than you really are. You feel fantastic when you’re together.  But to Alessandro Farmeschi, CEO of Automobili Lamborghini, Americans Region, the Huracan …

Lamborghini Unveils the Urus SUV

The world's fastest SUV also offers a striking aesthetic

by Jaclyn Trop Before Lamborghini revealed its long-awaited Urus SUV at a star-studded celebration inside its Sant’Agata, Italy headquarters last month, a crowd of 700 sat in the dark with the same question: What will it look like? A light show, acrobatics performance, and 15 minutes of technical difficulties heightened the anticipation. Perhaps the Urus would look like an updated version of Lamborghini’s first off-roader, …