Cracking Open Finland’s Long Drink

The legendary gin-based beverage enters the US in a can

It’s OK to be afraid (or suspicious) of cocktails in cans. For the most part, these drinks agitate rather than inspire a night of fun, but the Long Drink isn’t a canned cocktail. This category of alcoholic beverage—the long drink—was invented by the Finns in 1952 to meet the needs of the massive tourist influx for the Summer Olympic Games in Helsinki. Post-WWII, they sought …

BÖEN Employs Technology to Translate Their Wine

By using near field communication, consumers can unlock a wealth of information on every bottle

Without proper knowledge, wine shopping can be a daunting task. There’s little degree of separation between a bad wine and an excellent one for an unknowing palate. And impressing and expanding your knowledge can be hard without a surplus of expendable income. But for the newly-founded Napa Valley-based wine producer BÖEN, the privilege of drinking great wine begins with finding it. That’s why, on their …

Gift Guide: Alternative Cocktail Ingredients

No-ABV components that offer a good time

Interest in low- and no-ABV drinks is on the rise—and more people are making an effort to accommodate those looking for alternatives. There are plenty of ingredients on the market that abstain from alcohol but provide relaxation, alleviation or a good time. From THC- and CBD-infused components to a bottled euphoric and unexpectedly spicy salt, there’s bound to be a cocktail ingredient (a bubbly base, …