Audi Embraces EV Sound Design With New e-tron GT Soundtrack

Audi’s new e-tron GT teaser presents insight on the importance of sound design for electric vehicles. The complex task (creating effects that replace traditional car noises like idling, acceleration, gear-shifting and more) has been handled independently by the carmaker—helmed by sound engineers Rudolf Halbmeir and Stephan Gsell. The new video, called “Some hear a car, we hear the future,” offers a little behind-the-scenes look (and …

Electrifying Design from Audi’s e-Tron GT Concept Car

First impressions of the battery-powered vehicle from the 2018 Los Angeles Auto Show

Audi design boss Marc Lichte prefers to clear his head on the deck of a boat in the Baltic Sea, but when he’s in the studio, he must imagine himself behind the wheel of an electric car. Unveiled at the LA Auto Show last week, one such car is the German luxury brand’s latest battery-powered vehicle: the e-Tron GT. Audi showed a concept for the GT …