Thus far, Audi‘s e-tron program has been about electrifying versions of their known and loved models. Also thus far, those new vehicles have been SUVs, which makes sense given their unrelenting popularity—especially here in the US. With the 2022 Audi e-tron GT and its brawnier RS sibling, however, we are finally seeing electric sports cars with thrilling performance in the shape of the beloved A7. …
Audi’s new e-tron GT teaser presents insight on the importance of sound design for electric vehicles. The complex task (creating effects that replace traditional car noises like idling, acceleration, gear-shifting and more) has been handled independently by the carmaker—helmed by sound engineers Rudolf Halbmeir and Stephan Gsell. The new video, called “Some hear a car, we hear the future,” offers a little behind-the-scenes look (and …
Audi design boss Marc Lichte prefers to clear his head on the deck of a boat in the Baltic Sea, but when he’s in the studio, he must imagine himself behind the wheel of an electric car. Unveiled at the LA Auto Show last week, one such car is the German luxury brand’s latest battery-powered vehicle: the e-Tron GT. Audi showed a concept for the GT …
