Glowing Japanese lanterns fill a giant window at Fred Segal on Sunset Boulevard in West Hollywood, marking fashion and lifestyle brand BEAMS‘ first physical presence in the United States. It’s an apt location considering Fred Segal was the first retailer to bring BEAMS products stateside back in 2011, and recently launched the BEAMS x Ziploc collection. For the pop-up, the BEAMS team selected items from …
Japanese Brand BEAMS’ First USA Foray