Lively’s All-Day Series Lingerie

The affordable underwear start-up's new styles draw inspiration from vintage swimwear, while staying true to comfort

Lively, which launched earlier this spring, is proving itself to be an attractive, inexpensive option that doesn’t sacrifice comfort or quality. Their new soft and summery “All-Day Series” continues their design mantra of combining the aesthetic elements of active, swim and lingerie—helping wearers feel like they’re wearing almost nothing. (It all hints back to their name: lingerie to live in.) For those who are looking …

New Lingerie for Spring

Thoughtfully made, comfortable bras and underwear worth peeling the layers off for

With warmer weather comes fewer layers, and the increased probability that your undergarments will say hello to the world in some way, shape or form. Freshen up the spring wardrobe by tossing out basics that make you itch, sad or even embarrassed, while investing in comfortable pieces that instill confidence and cheer. Below is a look at independent lingerie-makers who are doing very interesting things …

Minimalist Lingerie by Portland’s REIF

Comfort, functionality and a subtle, sexy twist establish the AW '14 basics collection

Amongst a sea of over-embellished, neon-colored intimates that clog retail spaces everywhere, Portland-based REIF‘s new minimalist lingerie is a big gulp of fresh air. The latest AW ’14 “basiks” collection introduces contemporary pieces that are seductive without being flashy and, most importantly, are meant to be utilitarian and comfortable in movement—as the lookbook demonstrates. Designed by self-taught Lindsay Reif (who first become known in local …