Interview: MVMT Watches Co-Founder Jake Kassan

How one minimal wristwatch brand set itself apart from the rest

A few months after MVMT watches raised $220,000 on Indiegogo—back in 2013—co-founder Jake Kassan reached out to us via LinkedIn. He wanted to get his products in our hands. The brand was growing. Their site traffic and sales were increasing. And their social media presence was nothing short of exponential. Today, they’ve got one million followers on Instagram. Moreover, their collections have expanded and improved. …

Interview: Hector Muelas, RIMOWA’s Chief Brand Officer

We discuss the brand's new visual identity, product portfolio and collaboration with Off-White

To celebrate its 120th anniversary, luxury luggage brand RIMOWA did something many heritage companies are loathe to do and updated its visual identity. Logically, the refresh harkens back to the brand’s history, but is undeniably contemporary. The rebrand—led by RIMOWA chief executive Alexandre Arnault and chief brand officer Hector Muelas—was executed by Commission Studio, and reflects the brand’s DNA perfectly. Elegant yet utilitarian, fancy yet …

AriZona Iced Tea’s “Great Buy 99” NYC Pop-Up

Celebrating 25-years of business with bright, nostalgic design and limited edition products you can't drink

For more than 25 years Arizona Iced Tea has been a staple in grocery stores, delis and bodegas in the US and increasingly in countries in Europe and Asia. Its 99-cent tall can has accrued a devout following and frequently appeals to early ’90s nostalgia. To celebrate it all, the family-owned, NY-based brand has launched their largest marketing effort in the company’s history—not a difficult …