EVENPRIME Skincare’s Comprehensive Future-Forward Design

From rigorous Korean beauty product standard adherence to anime-inspired branding

When Koh Kim and Rickie Ashman began to develop EVENPRIME‘s new line of vegan-friendly Korean beauty products they sought out more than the standard dermatological approval. Their target was scientifically formulated, environmentally friendly and honest skincare, produced in partnership with Korean chemists—with design handled from the brand’s Los Angeles home. Concerns over ocean pollution and falsely advertised wellness benefits power their mission to help young …

Interview: MVMT Watches Co-Founder Jake Kassan

How one minimal wristwatch brand set itself apart from the rest

A few months after MVMT watches raised $220,000 on Indiegogo—back in 2013—co-founder Jake Kassan reached out to us via LinkedIn. He wanted to get his products in our hands. The brand was growing. Their site traffic and sales were increasing. And their social media presence was nothing short of exponential. Today, they’ve got one million followers on Instagram. Moreover, their collections have expanded and improved. …

Interview: Hector Muelas, RIMOWA’s Chief Brand Officer

We discuss the brand's new visual identity, product portfolio and collaboration with Off-White

To celebrate its 120th anniversary, luxury luggage brand RIMOWA did something many heritage companies are loathe to do and updated its visual identity. Logically, the refresh harkens back to the brand’s history, but is undeniably contemporary. The rebrand—led by RIMOWA chief executive Alexandre Arnault and chief brand officer Hector Muelas—was executed by Commission Studio, and reflects the brand’s DNA perfectly. Elegant yet utilitarian, fancy yet …