The Resiliency of the Smiley Face

Originally designed by Harvey Ball in 1963, the Smiley Face has become an immediately recognizable symbol the world over. In the early ’70s two Hallmark reps copyrighted the design and later a French journalist claimed it through the Smiley Company—that same company made $420 million in 2017 by licensing the logo, claiming it’s more than an icon, it’s “a spirit and a philosophy.” In recent …

EVENPRIME Skincare’s Comprehensive Future-Forward Design

From rigorous Korean beauty product standard adherence to anime-inspired branding

When Koh Kim and Rickie Ashman began to develop EVENPRIME‘s new line of vegan-friendly Korean beauty products they sought out more than the standard dermatological approval. Their target was scientifically formulated, environmentally friendly and honest skincare, produced in partnership with Korean chemists—with design handled from the brand’s Los Angeles home. Concerns over ocean pollution and falsely advertised wellness benefits power their mission to help young …

Interview: MVMT Watches Co-Founder Jake Kassan

How one minimal wristwatch brand set itself apart from the rest

A few months after MVMT watches raised $220,000 on Indiegogo—back in 2013—co-founder Jake Kassan reached out to us via LinkedIn. He wanted to get his products in our hands. The brand was growing. Their site traffic and sales were increasing. And their social media presence was nothing short of exponential. Today, they’ve got one million followers on Instagram. Moreover, their collections have expanded and improved. …