Hudson Whiskey’s Refreshing Evolution

The cult favorite from Upstate New York undergoes a multi-sensory upgrade

It’s hard to keep track of the many ways the team behind Hudson Whiskey has pioneered the craft distillery movement. Of course, there’s the well-known tale of founder Ralph Erenzo lobbying in New York State for the brand’s very existence and carefully changing archaic laws. There’s the liquor’s devout following, inside and outside of the state, of consumers desiring something delectable. And then there’s the …

Pairing Nostalgic Cereal Design with Purposeful Flavors for OffLimits

CEO Emily Miller shares why she founded a cereal company and how she made it look and taste so good

In the upper echelons of food nostalgia, breakfast cereal often conjures colorful memories of school days and mornings with the family—often a sweet but hurried start to the day. The founder and CEO of new cereal brand OffLimits, Emily Miller, recognizes this but she doesn’t want anyone to live in the past; her two debut products feature purposeful, premium ingredients and deliver delectable flair in …

The Art + Science of Biophile Skincare

Design Army’s Pum Lefebure teams up with scientist Alison Cutlan to create the visual story for the sustainable line

Alison Cutlan, an expert in green chemistry, experimented with fermented ingredients that she combined with botanicals and superfood extracts to create her own skin care line, Biophile. Cutlan (who previously developed products for Kiehl’s and other major brands) developed three products for her new company: the Root Bionic Refining Essence preps the skin, the Bio-shroom Rejuvenating Serum follows, and then a nourishing Bio Barrier green …