Merch Aid’s Art-Driven Apparel for Local Businesses

Artists create exclusive merchandise for local businesses, and 100% of the profits go to the establishment

Created with the intention of providing relief to the long list of small businesses forced to close (hopefully) temporarily, Merch Aid—an initiative helmed by a team of RGA employees—pairs an established artist with a local business. The designer or artist creates exclusive merchandise (a T-shirt and a tote bag) for the company, with 100% of the sales going directly to the local business. Localized to …

Behind the World’s Most Iconic Brand Slogans

Oftentimes the most memorable companies are the ones with the simplest slogans, but there’s an art to such simplicity, and many businesses must battle it out with advertising departments before ever uttering a finalized catchphrase. From Apple’s “Think Different” to Las Vegas’ “What happens in Vegas, stays in Vegas” and even Milk’s “Got Milk?” (which was at first deemed too clunky and grammatically incorrect to …