Behind the World’s Most Iconic Brand Slogans

Oftentimes the most memorable companies are the ones with the simplest slogans, but there’s an art to such simplicity, and many businesses must battle it out with advertising departments before ever uttering a finalized catchphrase. From Apple’s “Think Different” to Las Vegas’ “What happens in Vegas, stays in Vegas” and even Milk’s “Got Milk?” (which was at first deemed too clunky and grammatically incorrect to be used), Highsnobiety rounds up the best stories behind iconic brand slogans.