Scent is one of many senses Off-White‘s Virgil Abloh and Byredo‘s Ben Gorham manipulate for their multi-category collaboration “Elevator Music.” And yet, the aroma is so compelling—floral but without gender, steady but not overpowering—that it makes an obscure product like hair perfume seem like a necessity. In addition to the hair perfume, Gorhan and Abloh use the fragrance in a lavish hand cream and a …
Off-White + Byredo’s “Elevator Music” Fragrance Collaboration