In March, luxury tequila brand Casa Dragones debuted an ambitious initiative aimed at putting money directly into the hands of bartenders. The Bartender Community Outreach initiative came together in about one week, as executives learned of mass closings of bars across the US and raced to find ways to help the embattled bar community. “We looked at our budgets and said, why don’t we do a …
The Casa Dragones #CocktailsAtHome Virtual Competition