COOL HUNTING Ferrari Roma Tailor Made’s Japanese Artisans: Indigo

Exploring the unique natural process behind Sukumo Leather

To push Ferrari‘s Tailor Made customization program to its limits—and bring our Ferrari Roma Tailor Made, Specially Crafted for COOL HUNTING to life—we commissioned components from several Japanese artisans that we visited during our 2019 CH Japan trip (and later collaborated with on our CH Omakase collection). Among the extraordinary custom additions, which include a signature Kamon (or personalized emblem) and Sakiori (textiles that have been upcyled from historic kimonos), the …

COOL HUNTING Ferrari Roma Tailor Made’s Japanese Artisans: Sakiori

See how Tadaaki Hajime transforms two 75-year-old kimonos into a one-of-a-kind interior

Earlier this year, we proudly debuted a Ferrari Roma Tailor Made, Specially Crafted for COOL HUNTING that had been in development since 2019. Designed at the request of Ferrari to demonstrate the depth of personalization capabilities of their Tailor Made customization program, our Roma features bespoke aspects that we commissioned from Japanese artisans we visited during our 2019 CH Japan trip and collaborated with on our …

Ferrari Roma Tailor Made, Specially Crafted for COOL HUNTING

A glorious amalgam of Japanese and Italian craftsmanship and style

In 2019 we were invited by Ferrari to participate in their Tailor Made customization program with the encouragement to expand and explore the use of colors, materials and finishes further than the luxury automaker has ever done before. We had just returned from our CH Japan trip, and as we were still inspired by indigo and traditional Japanese crafts we decided to bring some of …