ArchiTec’s Wool-Centric “New Zealand” Collection

A look at the fabric-inspired brand's new release

Justin Seale (former design lead at Mission Workshop, and manager of Chrome‘s sales and product) is now the founder of travel-inspired apparel brand, ArchiTec. And it’s at New Zealand’s Lake Wakatipu that Seale sought out a farm to source the brand’s merino wool. The newest collection from the brand, aptly named the New Zealand Collection, is a release that’s inspired by the magnitude of the geography of …

Chrome’s “DoneGood” Extension Suggests Ethical Buys

After struggling to find companies they really wanted to support, Cullen Schwarz and Scott Jacobson co-founded DoneGood—a new Chrome extension that suggests ethical options when shopping online. Users can even select more specific criteria for DoneGood to find for them, from women- or minority-owned companies to cruelty-free and vegan brands. Schwarz tells FastCo, “Our overarching goal is always to make this as easy as possible, …

Chrome Industries’ New Denim Apparel

A three-piece collection entirely made in the USA and utilizing extremely strong Dyneema fiber

Though largely known for their heavy duty, guaranteed-for-life messenger bags, Chrome Industries has been gently dipping a toe into urbanwear for the past two years. Wanting to break out of the cycling mold the right way, the SF-based brand launches their first-ever denim apparel collection with considered thought. The three new offerings, which include 5-pocket jeans, a work shirt and a chore coat, utilize Dyneema—an …