Gift Guide: Unconventional Florals for Spring

Eschewing traditional, dainty patterns in favor of bold blossoms

We all know that floral for spring isn’t groundbreaking, but there’s no denying the appeal of embracing the spirit of the season. Eschewing the dainty and traditional in favor of unconventional, bold and off-kilter floral patterns, we have rounded up some of our favorite apparel, accessories and footwear for all genders. From geometric daisies to photo-print plants, marine flora and beyond, these prints take floral …

Petit Pli’s Practical Approach to Clothing for “LittleHumans”

Garments for kids that grow as they do, courtesy of a London-based aeronautical engineer

Children grow undergo approximately seven growth spurts in their first two years of life. Prior to starting material technology company Petit Pli, founder Ryan Mario Yasin learned this lesson through personal experience. He searched for the perfect outfit for his new nephew, Viggo, and shipped the item to Denmark from London, but by the time it arrived it no longer fit. Dejected, he began his …

Interview: Future Proper Founders Even Dunlop + Adam Levite

A new online activewear destination pairs community with cutting-edge product

Launched in 2020, the retail destination Future Proper aims to question what it means to be active as it breaks down stereotypes pinning victory or defeat to a successful workout. Co-founder and CEO Even Dunlop, along with co-founder and creative director Adam Levite, found that most sites selling performance gear and athleisure steered their inventory and marketing toward athletes. For Future Proper, they envisioned a …