Ordering a subscription from a coffee roaster says much more than “I like your coffee;” it declares “I trust you.” Thus, the ritual of making coffee in the morning (or all day) develops into a deeper understanding of the coffee brand you support. Whether purchasing from a local roaster or ordering from a favorite further away, buying from independent companies connects coffee-drinkers to coffee-growing countries …
LA-based Yes Plz, a coffee start-up, channels early morning energy into their subscription model: delivering a bag of freshly roasted coffee beans and a print zine every week (or two weeks, or month, depending on your subscription frequency). The inclusion of a publication was crucial to co-founder Tony “Tonx” Konecny’s vision. With a professional background in coffee, Konecny’s passion for print media stems from an …
“It was 2011 and we were drinking a lot of traditional coffee. We noticed the best tasting coffees always came from the lightest roasts. Then it hit us: why roast at all?” Sunup boasts on its website. The idea sounds ambitious at best and worthy of never mentioning again at worst. But, it’s these sort of ideas that push the envelope and introduce consumers to …
