Link About It: This Week’s Picks

Farewell to Ursula K Le Guin, a museum dedicated to selfies, eco-friendly jeans and more

1. A Greener Way to Make Blue Jeans While the majority of blue jeans are dyed with synthetically produced indigo, researchers at the University of California have potentially discovered a way to make the process more eco-friendly—and the answer is bacteria. Instead of adding to the many chemicals (including formaldehyde) released during the now-traditional practice, scientists created a strain of E. coli bacteria which only …

The Brains Behind Toiletpaper are Rebranding OKCupid

Officially launching last night in NYC, OKCupid’s new ad campaign plays with the acronym DTF (down to fuck), all the while overhauling the dating app’s identity. Attempting to reclaim DTF by replacing the F with various other activities—from the wholesome “Down To Fall Head Over Heels” to “Down To Four-Twenty” and “Down to Filter Out the Far Right”—OKCupid also seems to be taking a few …

Link About It: This Week’s Picks

Records made for aliens, shutting down douchebags on Tinder, a new Mona Lisa and more

1. The Voyager Golden Record Available for Human Ears The Golden Records (first created to be taken aboard the Voyager spacecraft launched in 1977) were always intended for extraterrestrial ears. Made with 55 greetings in different languages, nature sounds, plus all kinds of music, the contents were chosen by a committee chaired by Carl Sagan. With tracks from Beethoven to Chuck Berry, the records were …