Test Drive: The All-New 2020 Defender

Land Rover has reinvented its most iconic vehicle with aplomb

Across much of the world, the Land Rover Defender is iconic and represents the pinnacle of utility vehicles. Here in the US, however, they were only available for a brief five-year window from 1992 to 1997 and, as a result, have had more of a niche—even cult—following. When Gerry McGovern and the design team at Land Rover set out to reinvent the Defender’s look, they …

Land Rover’s 4xFAR Festival Introduces Audiences to the 2020 Defender

Chief Commercial Officer Felix Bräutigam explains how the brand is marketing the next generation vehicle

The Land Rover Defender is no ordinary vehicle. For the first hands-on introduction of the all-new generation of the 2020 Defender 110 four door and Defender 90 two door models, a two day festival—with off-road driving, music, historical vehicles, food and a range of outdoor activities—was created in Coachella Valley, CA. While there, we had the chance to speak with Jaguar Land Rover’s global Chief …

Land Rover Announces All-New 2020 Defender

The redesigned classic utility vehicle will also make its way to North America

While not as good as getting one for the holidays, Land Rover has officially announced the long expected news that the all-new next generation Defender will debut in 2019 as a 2020 model year. Better yet, they’ve confirmed that the car will be sold in North America. The iconic vehicle maintained its cult style and status for seventy years before being retired, while design and …