Half a dozen buildings rise on Modernica‘s sprawling five-acre compound just south of DTLA proper. Here—in Vernon, California—the family-owned business awaits its 29th birthday. Brothers Frank and Jay Novak founded the furniture brand to honor and foster Southern California design and, along the way, Modernica became synonymous with the fiberglass shell chair—a product that’s still at the heart of what they do today. On the …
Inside furniture brand Modernica‘s DTLA factory (their home since launch in 1989), co-founder Jay Novak and marketing lead Ingrid Hernandez-Morrison join Vans VP of Footwear Design Mark Haskins to unveil a Vault by Vans collaborative capsule collection. It’s most certainly one of the skate brand’s finest—reissuing their Style 36 LX and OG Slip-On LX silhouettes while lending three archival prints to Modernica for matching fiberglass shell chairs. Unsurprisingly, both feature their …
One of the more impressive aspects of Summit LA 2018 was the culinary vertical—not only for its sheer volume, but also the variety of experiences and unparalleled quality. In the same way the event organizers apply a “Choose-Your-Own-Adventure” ethos to its robust event schedule, so too do they apply the philosophy to its polychromatic culinary experience. Joey Rubin, Creative Director of the Culinary Vertical, has been working …
