GQ for Gap 2013: Going Social

New media methods and spokespersons used to promote the anticipated collaborative collection

The ubiquity of social media has been a blessing for some, and for others an unwelcome sea change. Love it or hate it, social media and the way people use it is constantly changing, but here to stay. With the advent of social media stars—so-called regular people who amass major followings based first and foremost on their social media presence—many brands big and small have …

Interview: Fionn Dobbin of MAMMU scarves

The altruistic entrepreneur on merging fashion, design and social business to aid Latvian mothers in need

The words Latvia, high fashion and social change aren’t usually uttered in the same sentence, but one man with a million ideas has already begun changing this. Half-Irish, raised in Germany and now based in Latvia, Fionn Dobbin is an international force to be reckoned with—combining years of design experience with business knowledge to come up with creative solutions to social problems. After graduating with …