by Michael Raver Fender has unveiled a new line of guitars with a super-slick take on classic guitar design: the American Original Series. Inspired by their most iconic models from the 1950s, ’60s and ’70s, the collection of 11 new electric basses and guitars are all made in America. This nostalgic collection boasts all of the muscularity and elegance that has kept Fender at the …
Guitar, bass and amp manufacturer Fender wants to build lifelong relationships with their customers—and they’re working toward this by providing useful services to make sure new guitar owners don’t become “it’s-somewhere-in-the-closet-or-underneath-my-bed” owners. For example, Fender’s guitar and bass tuning app for iPhone and Android, launched in the past year, grew a loyal fanbase not only because it’s free, but also because it doesn’t require any …
Musicians tend to develop special relationships with their instruments. Though some rockers famously trash their gear after shows, many cherish particular pieces of equipment for decades. Eric Clapton once wept after selling one of his prized six-strings at auction. Keith Richards is said to own more than 3,000 guitars. Whether it’s one of many or the only one, every guitar is special to the person …
