New and More Versatile, Polaroid’s Now Camera

Improved design and increased creative control make this the company's most advanced instant camera yet

Expanding upon the brand’s 82-year legacy, Polaroid‘s newest point-and-shoot instant camera, the Polaroid Now ($99), features upgrades to its focus, battery, flash and user experience, all while maintaining the magic of previous generations. This particular release also signifies the end of Polaroid Originals—an offshoot of the company formed from The Impossible Project in 2017, at the then-peak of instant photography’s resurgence. But for many, the …

Luce App Tracks the Fine Details of Film Photography

Digital images today are captured with an EXIF meta data layer that stores pertinent facts about the shot so that photographers can study, report and refine their technique. Analog photography (somewhat by definition) remains largely under-serviced by this kind of high-tech service. Luce, an upstart iOS app—from developers Don Chia and his partner, Diego—offers a centralized space for analog photographers to log image data while …