NYC’s Il Fiorista Focuses on a Blossoming Community and Bouquets

The recently opened NoMad restaurant emphasizes the emotional and medicinal properties of flowers

While new restaurants open every day in NYC, Il Fiorista looks a little different. The venue’s window-facing high-top table hosts bountiful bouquets, a circular surface displays individual stems for made-to-order arrangements, and a near floor-to-ceiling wall-mounted display offers dozens of home decor products for sale. And beyond all of these blooms lies the bright, charming bar and restaurant. It’s an eye-catching approach, but it’s more …

Contemporary Artist Jojo Anavim Collaborates With Floral Innovator Venus ET Fleur

50 limited edition, hand-painted and diamond-dusted boxes filled with the brand's eternity roses

Developed over two years, contemporary artist Jojo Anavim‘s 50 unique, hand-painted flower boxes for Venus ET Fleur marry the spirit of neo-expressionist paintings with iconic commercial and editorial imagery from the ’50s through the ’70s. The limited edition collaboration carries the brand’s proprietary Eternity Roses—real roses that stay fresh and soft for up to a year, if taken care of according to the included guidelines. Each …

Common Weeds Yield Unexpected Meals and Bouquets

“This is the era of the formerly unwanted plant,” Ligaya Mishan writes. The common weed holds no nutritional or aesthetic value in traditional settings, but adventurous chefs and florists are finding a place for weeds alongside traditionally more grand flowers and ingredients. The switch is being attributed to a broader cultural moment—that our perception of beauty is changing. Weeds are an intrusive species that finds …