Mami Wata’s Proudly African Surf Apparel is Revolutionizing The Surf Industry

Incorporating folklore and sayings from Indigenous communities, Mami Wata's striking patterns capture the undeniable spirit of Africa

Mami Wata (meaning “mama water” in West African pidgin English) is a guardian water spirit, venerated throughout Africa. Legend has it that those she takes as her lovers return to land more beautiful and successful than before—a fitting lore for the surf apparel brand that is not only named after the spirit, but whose garments, embodying African traditions and cultures, crowned the surf label as …

Link About It: This Week’s Picks

Icelandic folktales, bamboo basketball courts, mobile gardens and more in our look around the web

1. PIDO’s Mobile Community Garden Designed by Beijing architecture firm People’s Industrial Design Office (PIDO), there’s a new community farm that goes further—quite literally. PIDO’s mobile garden is built atop two bicycles, so the entire community can take care of it and also benefit from it. The structure is a triangular steel frame, and the tubes have holes for plants to live inside, and “a …

Latvian Halloween Masks

Stunning handmade animal accessories that celebrate tradition, folklore and one woman's meticulous craft

by Chantel Tattoli It’s the time of year when you can be anything you want to be, and morphing into a butterfly or a frog can be as easy as donning the perfect mask. Now nearly 80 years old, Latvian native Jevgenia Kilupe had enjoyed drawing as a child, but spent her life working in Baltic factories during the Soviet occupation. In the early ’90s, …