A Shift In Focus From Foursquare Swarm 5.0

A new update brings life-logging front and center while emphasizing search

There’s much to love about today’s update to the Swarm app, which is now entering its fifth generation. There’s enough here, in fact, to not only appeal to current users, but also bring new ones to the geo-location service. The primary value? Life-logging, much like a digital diary with a location attached, certainly rests high on the list. This has always been Swarm’s strength—even back …

Foursquare Predicts Apple Will Sell 13 to 15 Million iPhones This Weekend

With the new iPhone 6s and 6s Plus releasing world-wide today, Foursquare decided to dig into its massive bank of location-based data to try and predict Apple’s first weekend of sales. By analyzing typical foot traffic around Apple stores for the past three years, the discovery app was able to pick out trends linking in-store visitors to overall sales. They’re predicting that today’s launch day …