Foursquare Predicts Apple Will Sell 13 to 15 Million iPhones This Weekend

With the new iPhone 6s and 6s Plus releasing world-wide today, Foursquare decided to dig into its massive bank of location-based data to try and predict Apple’s first weekend of sales. By analyzing typical foot traffic around Apple stores for the past three years, the discovery app was able to pick out trends linking in-store visitors to overall sales. They’re predicting that today’s launch day foot traffic will be roughly 360% of a typical Friday and will ultimately lead to 13 to 15 million iPhones sold this weekend—beating all previous records. Head to Medium to view the process behind the prediction.