Boy Smells Founder Matthew Herman on Scent and Gender

Reimagining personal care products in a more fluid and inclusive manner

Despite its name, LA-based Boy Smells—founded by David Kien and Matthew Herman—makes underwear and candles that aren’t intended for one gender; rather the brand is a purposeful amalgamation of masculinity and femininity and everything between. Conversation around personal care products typically being hyper-gendered led Kien and Herman to experiment within the space. They made candles in their kitchen with the mission to explore the dismissal …

Maapilim’s Ingredient-Driven Collection of Men’s Grooming Products

Inspired by the Mediterranean, a collection of essentials made with wellness of spirit and body in mind

As an alternative to testing and acquiring gels, serums and lotions that work well for your skin type, Tel Aviv-based grooming essentials brand Maapilim launched Good Face Day, a comprehensive subscription box filled with their products. Available as a one-time or bi-monthly purchase, or in a bulk, six-month supply, the luxurious collection of potions alleviate dark circles, puffiness, wrinkles and dull skin. Each product proves …

Valentine’s Day Gift Guide: Green Dream

Sweet presents that forgo the cliche red and pink for minty hues

Whether you believe Valentine’s Day is a sham or a delightful excuse to shower a loved one with adoration, we at COOL HUNTING avoid the roses, teddy bears, red and pink color schemes on 14 February. Instead, to celebrate the somewhat contentious holiday this year, we’ve rounded up some of our favorite green things—from matcha chocolate to emerald-encrusted jewelry, green-hued vinyl, lime-lensed sunglasses and beyond. …