COOL HUNTING’s Josh Rubin, A$AP Rocky and Gorden Wagener at SXSW

At SXSW, our founder and EIC Josh Rubin moderated a conversation between Mercedes-Benz parent company Daimler AG’s chief design officer Gorden Wagener and hip-hop artist and fashion designer A$AP Rocky—who also has worked with MB. The three discussed cars, music, branding, culture and more—all through the lens of design. Referencing his most recent album, Testing, Rocky said, “People such as myself and other artists are …

Interview: Gorden Wagener, Chief Designer Mercedes-Benz

The designer bridging rapidly developing software with long-lasting hardware to create the luxury automobiles of the future

As far as plum roles go in the industry go, being the chief designer for Daimler—parent of luxury stalwart Mercedes-Benz—is nonpareil. The brand’s carefully curated image bridges luxury and lifestyle in a way that others can only seek to emulate. When Serena Williams holds up the US Open trophy at mid-court, the prominent Mercedes three-pointed star—visible to all on either end of the net—is no …