At SXSW, our founder and EIC Josh Rubin moderated a conversation between Mercedes-Benz parent company Daimler AG’s chief design officer Gorden Wagener and hip-hop artist and fashion designer A$AP Rocky—who also has worked with MB. The three discussed cars, music, branding, culture and more—all through the lens of design. Referencing his most recent album, Testing, Rocky said, “People such as myself and other artists are like the crash test dummies for those to come. We test products, lanes, make sure that it’s safe.” Wagener followed up, “We do decisions in a small circle. Design is not democratic. Some people have to have a vision.” Design isn’t just about solving existing problems, but also about provocation, anticipation and evolution. Ultimately, Rocky gave advice to young designers, saying, “Stick to your guns. Don’t compromise at all because it’s not going to be easy.” Read more about the inspiring conversation at the Daily Texan.
COOL HUNTING’s Josh Rubin, A$AP Rocky and Gorden Wagener at SXSW