Hella Cocktail Co. Launches Bitters and Soda

Crisp, bubbly and zesty flavors with or without the addition of alcohol

Hoping to appeal to teetotalers and drinkers equally, Hella Cocktail Co. launched Bitters and Soda, a canned cocktail flavor made with gentian tincture and zero alcohol. Whether sipped directly from the can or mixed with a spirit, they are bubbly and zesty drinks. The “Spritz” iteration is fruited and slightly bitter, reminiscent of a Negroni or Old Fashioned, but it boasts plenty of effervescence—unlike either …