Colorful Sculptural Highlights from the Inaugural Felix Art Fair

Discovering treasures in the guest rooms of an iconic Hollywood hotel

On Hollywood Boulevard, at the infamous Hollywood Roosevelt, a new art fair took place this past weekend—coinciding with Frieze Los Angeles and ALAC. Founded by Dean Valentine with brothers Al Morán and Mills Morán, Felix (named for the beloved animated cat) was spread throughout the hotel‘s guest rooms and poolside—offering a different approach and flow than traditional art fairs. The result was a more intimate experience for visitors, and …

Updating LA’s Historic Hollywood Roosevelt Hotel

Discussing the hotspot's $25 million renovation with VP of Brand Experience, Sal Imposimato

On the roster of storied LA hotels, The Hollywood Roosevelt ranks high on the list, with its blend of Old Hollywood lore and allure. From The Tower to The Cabanas beside their David Hockney-painted pool, the entire property has played host to private parties and even more private conversations that would ultimately impact the surrounding city. As it aged, the property’s reputation shifted some and …