Piaule’s Perfect Towel

The new design-centric homeware brand launches one useful product at a time

We’ve seen a rising interest in thoughtful homeware shopping—beyond bookshelf tchotchkes—from the recently-launched e-commerce site Snowe (offering luxury home essentials at direct-to-consumer prices) to Notting Hill shop Native & Co (sourcing crafted, contemporary wares from Taiwan and Japan). A new brand, Piaule, joins the foray with a specific goal: releasing home products one at a time—meaning each has to stand out in form and function. …