Apple’s newest Homepod offers improvements on the previous version at a more affordable price. An array of five tweeters is combined with a four-inch woofer to render great sound, but it’s a 360-degree microphone system that listens to the acoustic dynamic of its surroundings to optimize how those speakers perform. The mics also enable whisper-quiet level queries to Siri even while music is blasting. Two …

FKA Twigs Dances the Day Away in Spike Jonze Apple’s HomePod Film

In his most adventurous, imaginative short-form spot since the Kenzo commercial that swept the world, Spike Jonze returns with an advertisement for Apple’s HomePod. Within, FKA Twigs works her way through the monotony of life, only to dance the depression away in her apartment—which grows with her mood. It’s beautiful, well choreographed, a bit mend-bending—and it certainly makes clear what the HomePod’s music functionality is.

Link About It: This Week’s Picks

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1. Early Reviews of Apple’s Just-Announced HomePod At Apple’s Worldwide Developer Conference, the tech giant confirmed a long-rumored and highly anticipated product: HomePod, the speaker that promises to marry high-quality audio with an intelligent assistant Siri. The in-house speaker has seven tweeters (each with its own amp), six mics, a high-excursion woofer and measures seven inches in height. Apple gave just a handful of publications …