Pokémon Go Creator Niantic Labs Partners with Sleep No More’s Punchdrunk Theatre Company

The groundbreaking immersive theatrical experience Sleep No More first welcomed guests to experience its uniquely interactive, multi-narrative and non-linear mash-up of Macbeth and a haunted hotel in 2011, across several floors of a building in NYC. Five years later, the augmented reality game Pokémon Go swept the world, inviting users to experience AR in an exciting, engaging new way. Now, UK-based Punchdrunk Theatre Company (the imagination and …

Variety Life Productions Founder Kaitana Magno Adapts Carmen for Public Arts

A classic opera blossoms as a 360-degree theatrical experience

Today, one finds non-traditional museums dedicated to feelings, colors and even ice cream. Meanwhile, theater continues to break from its rectangular stage too. Our new cultural institutions defy their histories and, in doing so, embolden a whole new generation of the curious. As such, and with contemporary depth, opera is now experiencing the same revitalization as immersive theater. Inside the Public Hotel‘s future-forward venue Public Arts, …