Link Tech

Pokémon Go Creator Niantic Labs Partners with Sleep No More’s Punchdrunk Theatre Company

The groundbreaking immersive theatrical experience Sleep No More first welcomed guests to experience its uniquely interactive, multi-narrative and non-linear mash-up of Macbeth and a haunted hotel in 2011, across several floors of a building in NYC. Five years later, the augmented reality game Pokémon Go swept the world, inviting users to experience AR in an exciting, engaging new way. Now, UK-based Punchdrunk Theatre Company (the imagination and execution behind the former) and SF-based Niantic Labs (the developers of the latter), will partner on “multiple projects that will reinvent storytelling for a 21st century audience and further expand the horizon of interactive entertainment.” From the rule-bending explorations of the former and the reality-altering technological prowess of the latter, it’s a partnership worth paying close attention to. Read more at The Verge.

Via link opens in a new window


More stories like this one.