Interview: BrandHuman Founder Jasmine Takanikos + CEO Eve Lewis

Exploring a principle-based methodology with the two women who put it into practice

It starts with a collision of words: brand, human. In the age of digital living, people often refer to themselves, their online identity or a certain aesthetic they emulate, as a brand. This is not what BrandHuman is about. Founded by Jasmine Takanikos and guided by the leadership of Eve Lewis, this strategic consultancy supports leaders, designers, entrepreneurs and executives—both fledgling and flourishing—on a quest …

Jasmine Takanikos + Benjo’s

Vibrant two-tone shoelaces recall stunning sunrises and sunsets for a dynamic pop of color this summer

Jasmine Takanikos lives a life guided by color. The NYC-based color and branding consultant is known among the creative community for her flawless ability to pair pigments, both in her personal style and for companies like Lululemon, New Balance and now, the Minneapolis-based accessories label Benjo’s. Founder Ben Hertz recently teamed up with Takanikos to add even more dynamic hues to the company’s already-brilliant range …