Driving the Rubicon Trail with BFGoodrich

Learning what makes the famous trail both challenging and beautiful

  By design, rock-crawling isn’t an activity for the meek. It’s dangerous, it’s unpredictable, and it’ll test every ounce of your skill behind the wheel. Of course, that’s exactly why people the world over love it the way they do. Even the most modest trails require tact and skill to traverse, and all that is said and done before anyone spends a cent on a …

Song of The Car: AEV JK350 Wrangler

We test the off-road vehicle on a muddy December day while listening to rip-roaring American rock

We owe off-roading to the Russians. In 1904, Tsar Nicholas II hired French military engineer Adolphe Kégresse to head the Court Garage in St. Petersburg. The harsh wintry elements inspired Kégresse to outfit a Mercedes 32/45 with the first halftrack, thus inventing the first all-terrain vehicle. For extreme off-roading devotees, basic four-wheel drive doesn’t cut it. When it comes to next-level conversions, the brawnier, the …

Ben Bowers

A personal guide with a modern take on geek chic shopping

Sponsored content: What began as a digital dog-ear for products of interest has quickly evolved into one of the leading lifestyle guides for men. Aptly named Gear Patrol, the online magazine is a go-to guide for gear aficionados and design-minded urban adventurers. Recalling the sleek presentation of catalogs interspersed with the conversational tone of its original series, founders Eric Yang and Ben Bowers have created …