Sneakersnstuff Enlists NBA Rising Star Rui Hachimura For Collaborative Campaign

Sneakersnstuff uses three Jordan Brand silhouettes to represent their 20-year history, as well as the story of Rui Hachimura, the first Japan-born player drafted into the NBA. Though the 21-year-old Washington Wizards power forward doesn’t have a signature shoe of his own, he inked a deal with the sneaker giant just before the start of his rookie season. With nods to Japan’s red rising sun, …

Archaeology, Camels and Cars: From The Dead Sea to Petra

We ride with archaeologist Sarah Parcak and Infiniti to the ancient city in Jordan

It’s early morning in Jordan’s Wadi Rum and we’re loading our gear into the fleet of Infiniti QX80s, backed by only the sounds coming from doors opening and closing shut, and feet shuffling silently in the red sand. Despite the bright LED lights of our fleet SUVs, an observatory’s worth of glowing stars remain visible above, shining down in the pre-dawn desert. As I sit …

NBA Loosens Rules on Sneakers

In another move in the NBA’s efforts toward being the most player-oriented professional sports league, the league will adopt a free-for-all policy in regard to sneakers. This move will allow players to wear any colored sneakers, whenever they please—moving on from the 51% rule which required the sneaker to be 51% white if the team were home and 51% black if the team were away. …