Lacoste Replaces Croc Logo for Endangered Species

Few logos are as familiar as Lacoste’s crocodile and, for the first time in the brand’s history, the reptile was replaced by not one but 10 other animals. To celebrate the launch of Lacoste and the International Union for Conservation of Nature’s three-year partnership (called Save the Species), 1,775 of the classic T-shirts were adorned with endangered species—from the Vaquitas (a type of porpoise) to …

Lacoste + Everglades Foundation: Water is Life

In honor of Earth Day, the French label helps protect the habitat of its famed logo: the crocodile

Wetlands play a key role in maintaining ecological balance among the myriad of flora and fauna living both in and near them. In South Florida, the Everglades represent the largest subtropical wetland ecosystem in North America. Spread over eight million acres, the area is home to rich biodiversity. Because the everglades have long been threatened by human activity, Lacoste is teaming up with the Everglades …

Link About It: This Week’s Picks

Lou Reed on Yeezus, Ikea refugee shelters, blind photography and more in our look at the web this week

1. Ron Arad In Reverse Israel’s talented designer Ron Arad recently opened a new exhibit at the Design Museum Holon (which he also designed in 2010) called “In Reverse.” Inspired by his love for metal, the series explores the physical characteristics of automobiles—primarily Fiats—put under pressure. Arad explains this is about the shift of physical and digital states, but in reverse. Instead of turning one …