Eight New Watches Under $300

From sporty to minimal, retro to post-modern—our favorite affordable timepieces

Between the Swiss watch industry’s fashion-world-like calendar of annual releases and the awareness boost entrepreneurs receive from crowdfunding platforms, there have never been more options for the wrist. Contrary to popular belief, a beautiful or interesting watch doesn’t need to come with a hefty price tag. Many of the best known brands—Hamilton, Seiko, Citizen for example—all provide options under $300. The following eight selections, however, …

Larsson & Jennings Norse Collection

The clean, modern watch brand introduces Swiss-made pieces in angular cases

It’s safe to say the bulk of watches on the market (Apple Watch, aside) feature round cases with round faces and, since their inception in 2012, UK/Swedish watch brand Larsson & Jennings has excelled at producing modern, circular wristwatches. With their latest debut, the Norse Collection, they’ve taken their minimalist design sensibilities and applied them to angular cases—with variations on the square and rectangle. Each …