Adidas FUTURECRAFT.LOOP: the Brand’s First-Ever 100% Recyclable Sneakers

An incredible innovation, these sneakers aim to nudge consumers toward more eco-conscious products

Furthering the brand’s commitment to environmental friendliness, adidas unveils the FUTURECRAFT.LOOP, the brand’s first-ever 100% recyclable performance-level sneakers. For more than a decade, the brand has researched and tested ways to create sneakers and other sportswear made to regress into raw material and reincarnated as a new pair of shoes or a different product entirely. Today’s unveiling is not only a hallmark in material innovation, …