Bravo Sierra’s Military-Tested Line of Wellness Goods

High-quality products that withstand extreme conditions

Founded last year by Benjamin Bernet and Justin Guilbert, Bravo Sierra develops high-performing products for US military members, studies their feedback and then offers the results to the civilian market—all while returning 5% of their top line profit to the military’s MWR program. With logo design by Patrick Li, the creative director of T Magazine, and consultation from Sarah Andelman (the founder of the beloved …

The Only American Company Making Paper Straws

Paper straws got a bad reputation as flimsy and funky-tasting, thanks in part to versions produced in China. But Fort Wayne, Indiana-based Aardvark returned to paper straw production in 2007, when demand required that they start up again (they invented the paper straw back in 1888). Not only are the products “green,” they’re also ideal to use. Much of the process behind them is secret, …

MOTHER Denim’s Debut Men’s Collection

A highly anticipated expansion that's made in LA and composed of Japanese fabrics

In 2010, Lela Becker and Tim Kaeding joined forces to advance the women’s denim market. Mother was born and their position was declared: high-quality material, attention to detail and an adherence to the fact that denim must be fun. Year after year they’ve grown, thanks to brand reliability and consistently fresh ideas. Now they’ve unleashed their debut men’s collection. As with their womenswear, details define …